Concept
SportNation is a series of ten programmes running weekly on Sky Sports from August and is a platform to showcase sports and events in the UK from grass roots up to national level. Each program features a range of sports from behind the scenes insights to full event coverage.
The series is well established, in its sixth consecutive year and is one of the most cost effective ways of achieving prime time broadcast television. Event organisers, sponsors and governing bodies use SportNation to promote their sport and generate awareness. Additionally they benefit from using the resulting footage in other marketing applications.
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